Proofreading the surface errors like error in grammar, spelling and formatting, logical aspects of the construction of sentences and rectifying the same are for the purpose of only one thing – delivering the subject matter or the content of the published materials in a clear and unambiguous manner to the readers. It’s true that a clear, error free published report, document or any academic paper is essential to cast a positive impression on the minds of the readers but, the ultimate goal of your writing is whether the quality of the content is enough to boost the brand equity of your company or your academic or professional career.So proofreading are an important activity of writing.
Let us look at the content aspect of the assignments, thesis or research papers which are extremely important to lift the grade points of the students or for achieving a higher degree like PhD or MPhil.In these cases the contents usually involve the complex cause and effect relationship in between various variables, logical arguments to support the view point of the writer, evidences to support the research findings and the decision made by the writer etc. Proofreading of these highly enriched and mostly technical contents should be done to make sure that well researched evidences, as well as, the validity of the arguments made by the students or the researchers, support the conclusion or decision made by the students or the research findings revealed by the researcher. Professional proofreading of any error in language, grammar and formatting and rectifying the same are all important to represent the contents of the assignments or the research findings in a clear and concise manner before the evaluators. But at the end, it is the content that will help you to cast the most significant impact on your examiners and will help you most, to achieve best grade points or the much needed PhD.
Contents of the business documents have gradually become the most important aspect for creating the brand equity of the companies. In the modern business world marketing of product has been replaced by the marketing of concept. Even the tangible products are also being perceived by the consumers as a concept. How companies are delivering these concepts to the consumers? Through audio visual advertisements as well as through various promotional write-ups in the form of product review, banner, poster as well as electronic mails and publications through digital media or newspapers and magazines. Every form of communication by the business houses, from business documents to advertising its products and services, certainly convey a dedicated message to the target audience.
Important guidelines about proofreading services
What exactly you have to look after, to proofread high quality content are briefly described here.
First, you have to rectify any typographic error. The error in grammar, spelling, punctuation, use of phrase verb as well as the consistency error in using the tense must be rectified.
Second, the logical construction of sentences, the formatting of the write-up must be proofread so as to eliminate any mistakes in all these areas. Command in using language creates a significant impact on the content quality.
Third, the proof-reader must ensure that the content of the write-up is brief and concise so as to convey the message in clear and unambiguous manner.
Fourth, a vital part of the content proofreading is to check whether the content is understandable and sharable by the target readers and simple enough to initiate the action on the part of the readers as intended by the content.
Fifth, if there is any graphical representation, the proof-reader must check whether the graphs are exciting and clear enough so that those could easily be interpreted by the readers of the documents or assignments. The consistency in between the graph and the text of the contents, as well as, the explanation of the graph should also be checked carefully as these are important to create a high quality content.
Sixth, in case of academic assignments or research paper the logical arguments to support the conclusion or research findings should be carefully checked so as to establish the validity logic of the arguments and the conclusion or research findings based on those arguments and evidences given in the content. In case of business documents the transparency of the direction given by the top management, or the clarity of the report prepared for the top management should be checked carefully by the proof-reader.
Lastly, the most important aspect of creating high quality content is that the proof-reader should check whether the entire content, apart from being free from any error in language, is making sense before the readers. Ultimately the quality of the content depends upon the fact that, whether the message contained in the content is clear to produce the intended action on behalf of the intended audience. Only a professional and highly experienced proof-reader can make sure that your quality of your content is not just ‘good enough’ but the best one to create maximum readership or to bring the best possible result for your effort.